Welcome to Stroud Tackle. We are San Diego’s oldest fly fishing specialty shop, serving the San Diego angling community since 1970. We are located just east of Mission Bay and only a few minutes from downtown San Diego as well as neighboring communities such a La Jolla, Mission Beach, Pacific Beach, National City, Chula Vista, La Mesa, and El Cajon. We stock a broad inventory of freshwater and saltwater fly fishing rods, reels, lines, flies, fly tying tools, fly tying materials, and fly fishing accessories to meet your fly angling needs in Southern California, the Eastern Sierra Nevada, and beyond.


San Diego County offers year round freshwater and saltwater fly fishing opportunities for multiple species whether angling afoot or on the water.



A collage of fish caught with fly rod

Come in and see us. We look forward to meeting you!